Programmatic advertising is the unique advertising strategy to automatically buy, optimize digital campaigns instead of buying directly from the publishers. With Machine Learning and Artificial Intelligence integration, every programmatic platform is designed to offer more transparency and efficiency to both the advertisers and publishers.
To dig deep into this programmatic advertising concept, we have Sarath MG, the former Product head of Audienceprime for Digitalkites, to share his valuable insights on it.
Marketing Downturn is the right time to the target the audiences for effective brand recall
Several brands and agencies are facing various crises at this outbreak of a pandemic. All of them are continuously striving to perform better to get out of these difficult circumstances.
Tough times of Covid has taught us numerous tough lessons of life as it threw infinite challenges in front of us. As a brand, how you would address these challenges and get away with, we will know from Sandeep Balani, The head of India for Outbrain.
Retargeting is the pulse of every marketing strategy
Covid-19 has impacted the whole digital advertising ecosystem. And every brand and agency is facing multiple hurdles for driving their digital campaigns effectively.
Hence we have Mr. Anshuk Aggarwal, the Co-Founder of Adyogi, who would enlighten us with valuable insights into the significant advertising strategy in these tough times.