Sr. Lead / Lead - Paid Marketing

Hyderabad, Mumbai, India | 4 - 8 Years | Not disclosed

Plan, execute & monitor all digital marketing, including search, display, fb, linkedin, quora, programmatic, affiliate and other channels, marketing database, email, social

Responsibilities:

  • Plan, execute & monitor all digital marketing, including search, display, fb, linkedin, quora, programmatic, affiliate and other channels, marketing database, email, social media and display advertising campaigns

Requirements:

  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Create various paid funnels and drip campaigns to bring in highest engagement and conversions to the platform
  • Create re-marketing and re-targeting campaigns across various touch points
  • Identify trends and insights, and optimize spend and performance based on the insights and results
  • Brainstorm new and creative growth strategies to get earned media
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience to improve conversions
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Expert in using various tools and platforms such as adwords, fb, linkedin, quora, twitter, google analytics
  • Continuously explore and exploit new channel adoption for the brand apart from other channels

Contact Details:

connan.f@digitalkites.com

Location:

Hyderabad, Mumbai, India.

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