Plan, develop, strategize and execute PR & events strategy for the brand and its products Proactively interact with media representatives.
Plan, develop, strategize and execute PR & events strategy for the brand and its products
Proactively interact with media representatives to obtain placement of company and industry news stories, thought leadership bylines or quotes, customer stories, and manages reactive or crisis communications needs.
Respond in a timely manner to media requests & managing and growing media lists by strategic verticals
Maintain positive working relationships with reporters, editors and feature writers who cover business, tech, publishing and other relevant topics
Secure and handle all briefings for 1:1 media interviews for DigitalKites
Team and Customers:
Plan, develop and implement the strategic PR and Communications calendar to meet business goals. This will include earned media, social media, web, press releases, media alerts, e-news, email, video, blog, internal communication, collateral, events and sponsorships
Manage third-party vendors and agencies for events and PR as per requirement
Plan, promote and manage Digitalkites hosted special events / webinars designed to raise awareness and generate new business. Identify speakers and industry partners for each event
Secure speaking opportunities and manages marketing communications for other events outside the company
Measure and track ROI of all communications activities including ad equivalency value, tracking clips, coverage, as well as social and web metrics from communications initiatives.
Monitor news announcements, media coverage, marketplace trends, consumer behavior and developments across the industry
Plan and manage the budget for PR programs. Identify high impact use of budget to reach strategically targeted audiences
Seek out and develop customer success stories to drive the perception of our platform across earned and owned media channels
Align with other teams within the organization to inform PR strategy and communications efforts
Work closely with customer success and social to monitor and addresses comments and reviews
Ensure that our brand's visual identity, corporate message, voice, tone and style are consistent throughout all communications.
Work with the executive team to determine the appropriate media spokesperson for events and news stories
Manage business associations memberships, industry partnership affiliations, industry awards (submissions and coverage)