cookie based advertising

People Based Marketing: The New Face of Advertising Industry

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The marketing and advertising world is seeing a wave of disruption led by changes in the marketing approach. “the age of the customer” is the new norm which is popularly called people based marketing. Brands are showing agility in adapting to new techniques to seize better opportunities in thriving in the rapidly changing digital ecosystem. … Read more

What Is Cookie Based Advertising and Why Does It Matter?

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Here’s an instance of cookie based advertising to gain from your target audience. Suppose a restaurant has an excellent a-la carte menu. What if when the diners come to the restaurant, the waiter recognizes them and remembers the choice of dishes they order usually? Wouldn’t it be really overwhelming? With millions of active users on … Read more