Around 35% of firms today have acted on converging martech/ adtech. The majority of firms today are in the planning stage for the MadTech revolution, while only 7% didn’t plan for MadTech yet. (source: martech advisor).
This says aloud that MadTech is not just a fancy term coined to overcrowd the MarTech and AdTech stacks. It surely is far from it.
Lets see how.
What Is MadTech?
1
MadTech is the convergence or intersection of Marketing and Advertising Technology intertwining themselves with data in the dynamic culture of people based marketing.
How Has the Term MadTech Evolved?
2
Coined by David M. Raab in 2015, it stands for marketing, advertising, and technology. The convergence of Martech & Adtech isn’t a myth, but a reality:
Why MadTech Plays an Important Role?
3
What Are the Components of MadTech?
4
What Are the Benefits Of MadTech?
5
What Could be the MadTech TipsFor You?
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- 1 MadTech is a world between MarTech and AdTech.
- 2 Ask yourself if your marketing technology is relevant to your requirements?
- 3 Do you run digital advertising?
- 4 Introspect on how to connect the dots to ensure that you meet your goals.
- 5Stay informed.
Conclusion
7
AdTech and MarTech co-exist at the opposite end of a sales funnel. MadTech is what connects the dots between the two.
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