Around 35% of firms today have acted on converging martech/ adtech. The majority of firms today are in the planning stage for the MadTech revolution, while only 7% didn’t plan for MadTech yet. (source: martech advisor).
This says aloud that MadTech is not just a fancy term coined to overcrowd the MarTech and AdTech stacks. It surely is far from it.
Lets see how.
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