How Does Data Onboarding Work?

Untitled Document

How Does

Data
Onboarding

work?

Data Onboarding enables the Brands to bring their offline audiences online with 100% safety ensurance.

Offline audience data
from brands

Audience Anonymisation

You can protect your offline audience data by anonymisation with Hashing

Offline Audience Data Hashing

Online Hashing through
API integration

Offline Audience Data Hashing

Online Hashing through
API integration

Hashing transforms the input into irreversible anonymous form.

Hashing transforms the input into irreversible anonymous form.

Hashed Email ID

Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635

Hashed Mobile No.

Ex: 94e3898a63397b03411cf7295da594a34d1 52727115c3932g8daeaeb6ctd1785

Hashed Email ID

Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635

Hashed Mobile No.

Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635

Matching

Hashed offline audience data from Brands is matched with their respective online IDs from data providers.

Hashed Email ID & Mobile Numbers of customers from brands

Hashed Email ID & Mobile Numbers of customers from

Activation

You can activate the matched online ID’s across online environment to reach your offline audiences.

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