Offline audience data
from brands
Audience Anonymisation
You can protect your offline audience data by anonymisation with Hashing
Offline Audience Data Hashing
Online Hashing through
API integration
Offline Audience Data Hashing
Online Hashing through
API integration
Hashing transforms the input into irreversible anonymous form.
Hashed Email ID
Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635
Hashed Mobile No.
Ex: 94e3898a63397b03411cf7295da594a34d1 52727115c3932g8daeaeb6ctd1785
Hashed Email ID
Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635
Hashed Mobile No.
Ex: 82f2898a63337b03411cf7295da594a69f1 63727115c3932b8daeaeb6ccd1635
Matching
Hashed offline audience data from Brands is matched with their respective online IDs from data providers.
Hashed Email ID & Mobile Numbers of customers from brands
Hashed Email ID & Mobile Numbers of customers from
Activation
You can activate the matched online ID’s across online environment to reach your offline audiences.
