As Cookies Are Ending, Is Cookieless the New Future?

If the web is a boundless complicated instrument driven by billions of cogs, then cookies are the lubricant that keeps the wheels moving. Moreover, the web is now undergoing a cusp of a revolution, and it’s all about going cookieless. Google announces to go cookieless with the chrome browser by 2022. It’s not just Chrome … Read more

How MadTech Connects the Dots between MarTech & AdTech?

Around 35% of firms today have acted on converging martech/ adtech. The majority of firms today are in the planning stage for the MadTech revolution, while only 7% didn’t plan for MadTech yet. (source: martech advisor). This says aloud that MadTech is not just a fancy term coined to overcrowd the MarTech and AdTech stacks. … Read more

MadTech: A Revolution Between Martech and Adtech

Have you heard of the new buzzword MadTech? Do you think it’s just an addition to the already crowded dictionary of the MarTech and AdTech stacks ? Break all your myths here! Dive down! In this article, we shall talk about all the following vital knowabouts of MadTech: What Is MadTech? How has MadTech Emerged? … Read more

Coronavirus Recession: Top 15 Strategies to Adopt and Come Back Better

The coronavirus recession has wreaked havoc in India. The global economy and the world business seems to be seeing the worse every upcoming day. Looking back months ago, everything seemed to be done and dusted for China and was thought of being manageable by the rest of the world. But the scenario today has left … Read more