audience monetization

Audience Monetization: New Scope to Generate Revenue from Audience Data

Are you excited to grab an opportunity offered by an idea of  Audience monetization?  But don’t know where to start? Nothing to worry! Here all you need is your audience…

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Identity Resolution

The Need Of Identity Resolution in Customer-centric Market

Let me present to you a scenario that led to the rise of the concept of identity resolution. A customer comes to your store enquiring about a laptop, and simultaneously,…

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First-party, second-party, third-party data

Things To Know About First Party, Second Party And Third Party Data

As a marketer, you will agree that when you dig deeper into data, it reveals multiple layers of information. The key is to make the most of your marketing efforts…

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