Identity Resolution

The Need Of Identity Resolution in Customer-centric Market

Let me present to you a scenario that led to the rise of the concept of identity resolution. A customer comes to your store enquiring about a laptop, and simultaneously,…

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First-party, second-party, third-party data

Things To Know About First Party, Second Party And Third Party Data

As a marketer, you will agree that when you dig deeper into data, it reveals multiple layers of information. The key is to make the most of your marketing efforts…

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target audience effectively

How to Define Target Audience Effectively and Achieve Success

If you are a businessman, it’s obvious that you want to broaden your reach and taste success. But, that doesn’t mean that you dive into sending advertisements to each and…

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