“Internet users generate about 2.5 quintillion bytes of data each day”, as per TechJury (Source 1). And, this customer information is most valuable as it ultimately leads to audience monetization. Hence, as a data-driven business, it’s your responsibility to adhere to the data protection principles provided by GDPR. Since most businesses are looking forward to … Read more
When planning to build a business, the picture of your target audience is almost clear in your head. Perhaps, it’s someone like you and me. Imagine what if you have still not attained your most lucrative target customer that would give you maximum hits you dreamt of? But how do you get there? That is … Read more
“69% of searchers will use their phone to help them decide on an in-store purchase”, as per Omnicore (source 1). Well, the fact that customers are using multiple channels/devices to make a purchase has, in a way led to the evolution of MadTech space. Hence, brands need a robust strategy to reach customers who are … Read more
Almost 36% of executives are of the view that leveraging the quality and quantity of their first-party data was critical for their brands. Moreover the madtech industry cites the first-party data as their top tech investment priority. (source: blueconic) Marketers will agree that when you dig deeper into data, it reveals multiple layers of information … Read more
If you are a businessman, it’s obvious that you want to improve the reach of your target audience and taste success. But, that doesn’t mean that you dive into sending advertisements to each and everybody. Simple, because it is impossible to reach all the people out there at once. Your hard earned money and time … Read more