Data protection principles

7 Data Protection Principles You Need To Follow

“Internet users generate about 2.5 quintillion bytes of data each day”, as per TechJury (Source 1). And, this customer information is most valuable as it ultimately leads to audience monetization….

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Target Audience Effectively

10 Important Steps to Define Target Audience Effectively

When planning to build a business, the picture of your target audience is almost clear in your head. Perhaps, it’s someone like you and me. Imagine what if you have…

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Identity Resolution_250X250

The Need Of Identity Resolution in Customer-Centric Market

“69% of searchers will use their phone to help them decide on an in-store purchase”, as per Omnicore (source 1). Well, the fact that customers are using multiple channels/devices to…

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First Party, Second Party And Third Party Data_250X250

Things To Know About First Party, Second Party And Third Party Data

As a marketer, you will agree that when you dig deeper into data, it reveals multiple layers of information. The key is to make the most of your marketing efforts…

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How to Define Target Audience Effectively and Achieve Success

If you are a businessman, it’s obvious that you want to broaden your reach and taste success. But, that doesn’t mean that you dive into sending advertisements to each and…

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