Former VP OMD, Amit Lall, Now to Steer Partnerships at DigitalKites as Sr. Vice President.

DigitalKites, an open and collaborative digital advertising ecosystem with products AudiencePlay and AudiencePrime, has roped in Amit Lall as Sr. Vice President partnerships. In his new role at DigitalKites, Amit…

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Digitalkites Signs up Saurabh Singh as the Data Protection Officer

DigitalKites, an open and collaborative advertising platform that focuses on offering identity resolution and user management, ropes in Saurabh Singh to take on the key role of Data Protection Officer…

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Madtech_250X250

How MadTech Connects the Dots between MarTech & AdTech?

Around 35% of firms today have acted on converging martech/ adtech. The majority of firms today are in the planning stage for the MadTech revolution, while only 7% didn’t plan…

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audience monetization

Audience Monetization: New Scope to Generate Revenue from Audience Data

Are you excited to grab an opportunity offered by an idea of  Audience monetization?  But don’t know where to start? Nothing to worry! Here all you need is your audience…

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Target Audience Effectively

10 Important Steps to Define Target Audience Effectively

When planning to build a business, the picture of your target audience is almost clear in your head. Perhaps, it’s someone like you and me. Imagine what if you have…

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